Consequential lifestyle design change

Living through history

This piece is from my vault and was conceived May 2019 when deliberating while conceiving my second narrative ‘‘The 2020’s. Those of us who are lucky to have been born before 1998 will be very cognizant of what I am saying because they will have been part of what I about to mention. Most of us may not think about being part of this compelling ‘‘historic shift’’ because now we may take it for granted. Since 2005 the shift to ‘‘amateur media/content’’ has been taking over the global media landscape. Instead of professional media done by Hollywood individuals are partaking in a massive attention shift to Facebook, Instagram, Twitter, You Tube, Tik Tok and other apps.

What was the professional media of the 20th century done with what I like to say the big camera, we are now in the era of the Smart Phone aka the little camera. You put that smart phone with the social media platforms and have had this ‘‘Tsunami/Hurricane of media’’ being uploaded to platforms 24/7. There is no cost and more importantly no gatekeeper. There are now billions of these social media accounts. The whole idea of what was defined as professional has been tossed and kicked to the curve.

This 21st century is being driven by the ‘‘new oil field’’ of this 21st century which is data! This has allowed these social media companies in a very short period of time to create a trillion-dollar economy based on free/amateur and sharing. This is an unprecedented wealth transfer in history. However, the crux of this message is once this stuff becomes quote unquote information, it is shared globally, remixed, reimagined and given away. We live in the remix!

If you look at this 21st century creativity, it is essentially reinterpretation of existing work from an original. Digital means modification which equals the genesis of what is called viral ability. This has led to the ability to participate from a much lower scale. This has totally altered the voice of society.

At the end of the day, it is much easier to modify than to or originate. This has opened the door to the unprecedented influencer economy that is bursting at the seams as we move into 2023-2024. We possess ‘‘billions of human modifiers’’ that are on demand always. We have literally billions of human copiers/modifiers that are on call. Now what will your mind allow you to do.